3 Links


Here are a few links I stumbled across this week that might interest you:

  • Everlane CEO gave a talk at Harvard about their approach with transparency back in 2014.  It’s interesting to see how the idea developed and was executed, especially at a time when it was still pretty much a gamble as to whether they would succeed.
  • American Apparel is closing down and I’m not sure how I feel about that.  Why they went broke?  According to Racked, the problem was that they didn’t evolve as hipsters evolved:  “… American Apparel did a good job of commodifying the earliest kind of hipster—the Vice-reading, PBR-swilling, trucker-hat-wearing twenty something…. But they have not successfully evolved to meet the needs of the new wave that cares about authenticity and buys products from brands that have a strong ethical core.” — Totally agree!
  • And if you need one more way to donate your clothes and can’t wait for ThredUp to take you off the waitlist, try sending a GiveBackBox.


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